Create concept for an innovative mechanism building engagement.
Challenge
How to give consumers discount coupons in a creative and engaging way?
Solutions
Facebook Messenger chatbot with Augmented Reality Effect generating discounts
MessengerChatbot
We focused on mobile trend and used most popular social messaging platform in Poland - Messenger
13M users
Facebook Camera Effect & Augmented Reality mechanism
We overlayed real-time Small Hunger video effect on a smartphone camera view. The effect was changing based on facial expression. User got the promo code after doing screen commands.
Online-offline integration
Scannable Messenger code leading directly to brand’s Chatbot.
Effects
40 000
interactions
2,4x av.
uu effect use
People
Zofia Mozga, Arek Śliwiński, Katarzyna Żakieta, Jędrzej Marciniak, Rafał Feręc
